Tips for Understanding Your Target Audience

Tips for Understanding Your Target Audience

Within digital marketing, search engine optimization (SEO) is often seen as the foundation for success. And while it is certainly important, having a thorough understanding of your target demographic is crucial as well. A successful combination of the two can put you...
On-Page SEO: Understanding the Basics

On-Page SEO: Understanding the Basics

On-page SEO refers to any search engine optimization efforts used on your website. This can include front-end and back-end practices that are focused on bringing in new traffic and increasing your search engine rankings. By taking the time to learn the basics of...
How to Measure SEO Success

How to Measure SEO Success

You know that SEO is essential to online success. But how do you measure your results? What do you use to determine how well (or poorly) your SEO efforts are doing? The Challenge of Tracking SEO Success Determining whether your SEO-related efforts are having the...
SEO Lingo: What Does SERP Mean?

SEO Lingo: What Does SERP Mean?

There are tons of terms associated with Internet marketing, and it can be a challenge to keep up with everything. You’ve probably seen the term SERP before, but do you know what it means? A search engine results page (SERP) is a page made by a search engine based on a...