Choosing the Best Focus Keyword

An important piece of effective SEO optimization is to ensure your keywords are aligned with what your company wants to highlight in search engine results. If your focus keywords are not aligned with your desired search result hits, you’ll find your SEO efforts aren’t paying off.

Choosing a focus keyword can be difficult, particularly if your company wants to highlight or advertise several specialties and services. Keep reading to understand the basics of keywords for SEO and how to choose yours wisely.

What Is a Focus Keyword?

A focus keyword or key phrase is the piece of text that search engines will use to rank your content. Keywords are the primary representations of the content on the web page. Therefore, you need to ensure your key phrases are concise and highly relevant to your business.

Meticulously focused keywords are easier for search engines like Google to rank, resulting in better reach in online search results.

Steps for Choosing a Focus Keyword

There are three key considerations one should take when deciding what their focus keyword should be. These three considerations are:

  • Does this topic have a considerable search volume?
  • Is this keyword easily explained?
  • Does your content fulfill what the keyword implies?

If you need help discovering what your keyword even should be, you can look at your web page’s current activity to deduct a few key phrases.

Take inventory of your current content and reader base. Look for trends in your content including:

  • What phrases or keywords are people searching for when they land on your website?
  • Pop some shortlisted keywords into Google search and see what the most popular autocomplete suggestions are. This can give you an idea of what people search for within the realm of your specified topic.
  • Focus on brevity. It’s recommended to keep your keyword short – only 2 to 5 words. In some cases, long-tail keywords can work well. If you publish blogs frequently, long-tail keywords can be used as blog titles.
  • Compile a few keywords. Unique keywords should be used on each page to increase audience potential. However, all keywords should relate to each other in some way.


Keywords are an essential piece to any successful webpage. Keywords allow search engines, like Google, to easily find and share your webpage as a relevant result in search results. The better the keywords, the higher your rankings will be on search engine results!

Published by
Andrew Sansardo

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