What Is Bounce Rate and Why Does It Matter

What Is Bounce Rate and Why Does It Matter

In website analytics, one of the most important metrics for website performance is bounce rate. However, not everyone knows what this term means or why it should be a key consideration for marketers and site owners. To put it into simple terms, bounce rate refers to...
What to Know About Mobile SEO

What to Know About Mobile SEO

Mobile devices are everywhere in Nashville, and businesses have to strategize for mobile search engine optimization if they want to have a presence online. As more and more people switch to mobile, search engines are not prioritizing sites that aren’t mobile-friendly,...
Tips for Doing Keyword Research for SEO

Tips for Doing Keyword Research for SEO

One of the most important aspects of search engine optimization (SEO) is keyword research. It’s essential to know what your audience in Nashville, is looking for, which is needed so you can create content that meets their needs. Below, we’ll share some great tips for...
Understanding the Rise of Zero-Click Searches

Understanding the Rise of Zero-Click Searches

In the world of digital marketing, it’s safe to say that everything is always changing and nothing stays the same, which is why it’s crucial to stay on top of the changes to make the most of marketing campaigns. For instance, with the introduction of the...