Search engine optimization remains a critical consideration for any business hoping to rank well online. Of course, with budgets stretched thin and more businesses than ever tightening their financial belts, chances are good that you’re wondering what aspects of SEO you can do yourself and which you should avoid doing.
Anyone can learn some basic SEO steps. This can help you save time and money while ensuring complete control over these processes. Here are a few of the steps that you can safely consider keeping in-house:
While you can do a lot to improve SEO on your own, there are some pitfalls to avoid. These include the following:
Ultimately, SEO should be handled both in-house and through an expert partner. Taking a multifaceted approach ensures that you retain control over some aspects of the process while giving you access to a specialist for elements too technical or too critical for your team.
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