What Is Bounce Rate and Why Does It Matter

What Is Bounce Rate and Why Does It Matter

In website analytics, one of the most important metrics for website performance is bounce rate. However, not everyone knows what this term means or why it should be a key consideration for marketers and site owners. To put it into simple terms, bounce rate refers to...
What to Know About Mobile SEO

What to Know About Mobile SEO

Mobile devices are everywhere in Nashville, and businesses have to strategize for mobile search engine optimization if they want to have a presence online. As more and more people switch to mobile, search engines are not prioritizing sites that aren’t mobile-friendly,...
A Guide to Social Media for Small Businesses

A Guide to Social Media for Small Businesses

Social media in Nashville is an important tool for any small business that wishes to connect with an audience. It also helps drive sales, build brand awareness, and more. This guide will give you all the details you need to succeed as a small business on social media....