by Andrew Sansardo | May 7, 2021 | Marketing Strategy
Going through the work to build a target audience can be challenging. Fine-tuning your niche and product selection, creating content that speaks to an audience, building your social media presence; all of this takes time. But as long as you are targeting the right...
by Andrew Sansardo | Apr 16, 2021 | Marketing Strategy
If your business is coasting along nicely with steady sales and a consistently good profit margin, it may seem like it’s a safe time for you to rest on your laurels and take it easy. But, however appealing this idea may seem, it’s important to avoid feeling overly...
by Andrew Sansardo | Feb 12, 2021 | Marketing Strategy
You have your marketing strategy, and now it is time to start getting the word out about your brand. Weeks or months go by, and you see minimal results. Did you take time to examine your plan and see if it geared to the right audience? You would be amazed at how many...
by Andrew Sansardo | Jan 22, 2021 | Marketing Strategy
A lot goes into creating a consistent brand for a company. This involves messaging that has the same tone and style, consistent colors and logos, and even fonts that look the same. Is this a requirement prior to a business taking off? No, it is not a requirement, as...
by Andrew Sansardo | Jan 15, 2021 | Marketing Strategy
While we are all tired of being at home, as a business owner, engaging with your audience is still important. It can be difficult to talk with people when you cannot be face to face. However, your audience is still there, and they want to know you are, too. Taking a...
by Andrew Sansardo | Dec 23, 2020 | Marketing Strategy
Are there any dangers to inconsistent branding? As a business owner, you might have asked yourself this question. If so, then you have touched on an important topic, one which, incidentally, many business owners struggle with. Branding is an essential part of...