by Andrew Sansardo | Jan 22, 2021 | Marketing Strategy
A lot goes into creating a consistent brand for a company. This involves messaging that has the same tone and style, consistent colors and logos, and even fonts that look the same. Is this a requirement prior to a business taking off? No, it is not a requirement, as...
by Andrew Sansardo | Dec 23, 2020 | Marketing Strategy
Are there any dangers to inconsistent branding? As a business owner, you might have asked yourself this question. If so, then you have touched on an important topic, one which, incidentally, many business owners struggle with. Branding is an essential part of...
by Andrew Sansardo | Nov 6, 2020 | Marketing Strategy
Are you trying to brand your business? If so, then you likely already know about making sure some things all match up, so you become easy to recognize. However, many people give branding a try, only to have it backfire. They make some common mistakes, and it plays out...