E-commerce Trends Archives | Search SEO Nashville

Transactionality: The Shift in Search Intent

by Andrew Sansardo | Mar 28, 2024 | Display Advertising, SEO, Social Media

The term “transactionality” describes how much of a focus Internet searches have on finishing a purchase or transaction. There has been a discernible change in search intent in recent years, with people using search engines for transactional purposes more...

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