The Importance of Tracking Site Traffic

The Importance of Tracking Site Traffic

You cannot monitor what you do not measure. When it comes to digital marketing in Nashville, website traffic is always going to be a fundamental KPI (key performance indicator) that tells you how your marketing and outreach campaigns are performing. There are several...
Is Influencer Marketing Really Effective?

Is Influencer Marketing Really Effective?

From Instagram to TikTok, and multiple social platforms in between, users with large followings are being tapped by businesses to help market their products or services. Called “influencer marketing”, this practice has taken off in the last few years, but is it truly...
5 Ways to Improve Email Marketing ROI

5 Ways to Improve Email Marketing ROI

Email marketing is great for promoting your business, reaching customers, and increasing your revenue in Nashville. Since it’s a highly useful form of marketing, many businesses heavily invest in it. However, this is only worth it if you get a good return on...