SEM vs SEO in 2023

SEM vs SEO in 2023

SEM (Search Engine Marketing) and SEO (Search Engine Optimization) strategies both share a common goal: increase traffic to a page via higher ranking on SERP (Search Engine Results Page). Most people reach for their phones or computers in Nashville to find information...
SEO vs SEM

SEO vs SEM

Part of being a responsible business owner is trying to stay up to date with digital marketing buzzwords and tools. While you certainly do not need to become a web designer or expert to keep up (that’s what we are for!), it is important that you have a general...